Lectures at CBM inspire and qualify retailers in the sector. The event reinforces its role as a catalyst for the professionalization of mobile retail in Brazil.
by Tatiana Sasaki
With strategic content and valuable insights, the lecture schedule at the Convenção Brazil Mobile (CBM) was consolidated as one of the highlights of the event, held on March 22 and 23, in the Distrito Anhembi, in São Paulo. Aimed at retailers in the smartphone segment, the meeting provided a unique opportunity for those who wish to broaden their horizons, explore trends and convert knowledge into tangible results.
In the main plenary session, big names in entrepreneurship and professionals who are references in the mobile sector gave motivational and strategic speeches, encouraging retailers to take their businesses to a new level. At Arena Mobile Talks, successful entrepreneurs, some of them with thousands of followers, shared their trajectories, mistakes and successes, as well as practical tips on management, finance, marketing, commercial techniques and the adoption of new technologies.
MAIN PLENARY – DAY 22/03
Xiaomi and the customer revolution
Luciano Barbosa, operations director at DL Eletrônicos, opened the main plenary session with the lecture “Xiaomi and the customer revolution: listening to deliver the best”, highlighting how the brand makes the consumer experience a strategic differentiator. Since 2019, Xiaomi has had 10,000 points of sale in the country, 54 of its own stores and a strong presence in e-commerce.
The director emphasized that today’s consumer arrives at the point of sale informed, after researching the products in detail. Thus, the customer service experience becomes a decisive factor for conversion. “The customer revolution is its power to influence businesses, demanding more listening, connection and deliveries that truly meet their demands.” More than selling technology, Xiaomi seeks to build customer loyalty and transform them into “mi fans”, investing in close and authentic service. “When the customer perceives value in the experience, the sale happens naturally”, says Luciano.
Disruptive communication
Marcel Campos, Global CMO of OnePlus, revealed the backstage of the smartphone launch in Brazil in a chat with journalist Igor Lopes. With extensive experience in the technology segment, including more than a decade at Asus, Marcel highlighted the importance of creative marketing strategies to overcome limited budgets and recalled the launch of the ZenFone on a cruise with digital influencers — an innovative approach for the time. “It is essential to be disruptive in communication to attract attention and increase brand recognition.”
He highlighted that success with influencers requires creative freedom so that they can communicate in their own language and generate authentic engagement with the public. Pricing and intelligent planning of the launch cycle as a way to ensure greater competitiveness and expand the retail presence were also central points of his talk.
Realme: expansion in partnership with retailers
Angelica Wang Wu, commercial manager at Realme Brasil, said that the brand’s growth strategy in the country is anchored in three pillars: marketing, technology and partnerships with retailers. Founded in 2018 and present in Brazil for four years, the Chinese smartphone manufacturer has 70 points of sale in the country and plans to expand its presence. “By 2025, the goal is to open 50 new points of sale in São Paulo, strengthening the network through partnerships with retailers, both in stores and kiosks.”
To boost expansion, the company is investing in support for retailers, offering promotional and activation materials, in addition to expanding its technical assistance structure. Reinforcing its commitment to consumers, it announced the opening of a flagship store on Avenida Paulista, with sales and technical support. The Realme C75 model, one of the brand’s flagships, had its resistance to falls and water put to the test at CBM.
Authorized reseller: the path to success
In the lecture “From informality to leadership: how to legalize your business and dominate the market”, Victor Mattos, CEO of JCV Shop and JCV Academy, warned entrepreneurs about the risks of the gray market and the importance of knowing tax and fiscal aspects for sustainable growth. An expert in authorized resellers, he highlighted that many retailers adopt irregular practices due to lack of knowledge, compromising their businesses. “Legalization not only avoids problems, but also brings competitive advantages, such as credibility, security and differentiation.”
Victor reinforced that acting as an authorized reseller of major brands increases the perception of value and justifies higher prices. In addition, he highlighted the need for professionalization, with well-structured strategies in management, sales and marketing to position the brand and consolidate the business. After the lecture, participants with Ultra VIP tickets had access to exclusive mentoring with the specialist.
Dema Oliveira: “It’s hard work not to grow”
A business expansion specialist, Dema Oliveira launched a stimulating provocation: “It’s hard work not to grow”. Founding partner of the consulting firm Goshen Land, with experience at TIM and Samsung, he argued that stagnation requires as much effort as evolution, but without the benefits of growth. To break this barrier, he defended the importance of establishing a big hairy audacious goal — or, as he defines it, a “super hairy goal” — capable of boosting the growth mindset and opening new opportunities.
Author of the book “The 7 intelligences of business expansion”, Dema said that the real difference is not in the product, but in the business model and the capacity for innovation. Sustainable growth depends on constant improvement in leadership, culture, planning and management. “Everyone has the power to change the world, but few are the crazy ones willing to do it”, he said, reinforcing that great results arise from the combination of strategic vision, resilience and consistency. In the afternoon, Ultra VIP participants delved into concepts and strategies in an exclusive mentoring session.
Marcus Marques: “Entrepreneurship is building teams”
Marcus Marques, one of Brazil’s leading influencers in entrepreneurship, surprised the audience with an inspiring talk about the foundations of successful companies. Founder of Grupo Acelerador, he addressed topics such as corporate culture, performance indicators and sales strategies. His main message was clear: “Entrepreneurs build teams, and teams build companies.” For him, training, delegating and teaching are essential pillars for sustainable growth.
With a direct and motivating speech, Marcus reinforced that difficulties should not be used as an excuse for inaction, and that all knowledge should be put into practice. After the talk, a select group of participants with Ultra VIP tickets received exclusive mentoring, leaving with practical guidance to apply in their businesses.
ARENA MOBILE TALKS – March 22
Felipe Guima: “Price kills, margin saves”
“I came to warn you that your store is dying.” With this warning, Felipe Guima began his talk by addressing one of the biggest challenges in retail: the price war. Founder of the network MeuCelular.com and OneSafe, he shared the mistakes that almost led him to bankruptcy, highlighting that high revenue does not mean profit. “Margin is not markup,” he emphasized, explaining how the change in financial mindset transformed his business.
Felipe also gave practical tips for store owners to escape the “lowest price fight,” highlighting the importance of smart negotiations when purchasing products, opportunities in the used and accessories market, and the role of brand positioning in differentiating price and value.
Strategies to differentiate your brand
Casimiro Ulisses shared valuable insights for retailers in the mobile segment, highlighting strategies to increase profit margins and strengthen their brand identity. With extensive experience in retail and wholesale, the entrepreneur and mentor addressed the importance of professionalization for competitiveness, emphasizing the use of CRM, the implementation of efficient processes and team training. “Many retailers with years in the market still operate as beginners, but only those who invest in knowledge and appropriate tools can stand out and scale their operations.”
He warned about the growing competition in the sector, driven by the low entry barrier, which makes it essential to focus on profitability and strategic positioning. In addition to sharing methods to strengthen retailers’ authority, he highlighted the importance of events such as CBM, which provide networking and professional updates, essential for those who want to differentiate themselves and grow.
Bank slip as a means of payment
In this talk “Tips for entrepreneurs to choose the best rates in Brazil”, entrepreneur Marcelo Alves addressed the impact of interest rates on the retail of cell phones. With experience in the sector and a strong digital presence, he highlighted how the increase in the Selic rate restricts access to credit and leads retailers to seek more advantageous alternatives. “The use of bank slips as a means of payment allows merchants to reduce the risk of default and receive the amounts quickly, boosting sales”.
In addition to clarifying doubts about this alternative intermediated by a fintech, he shared strategies to optimize paid traffic and increase customer conversion on Instagram, highlighting the impact of financing via bank slip in attracting buyers interested in high-value smartphones, such as the iPhone. With a vision focused on innovation, Marcelo also discussed the future of cell phone retail and the importance of integrating new technologies, such as artificial intelligence and service automation, to increase the efficiency of operations.
Tati da Fix: not afraid of numbers
Founder of FixOnline, Tati da Fix captured the audience’s attention with her talk “Not afraid of numbers: how to analyze data and make better decisions”. With the experience of someone who transformed a small home-based technical assistance service into a million-dollar business, she warned about the lack of financial control in many small companies in the sector. “Where are your numbers?”, she asked, highlighting that idle inventory means immobilized money. For her, the secret to growth is simple: understanding inputs, outputs and, above all, knowing how to calculate net profit.
In addition to sharing her story, the entrepreneur reinforced the importance of formalizing small businesses, one of the sector’s greatest challenges. According to her, events like CBM help connect entrepreneurs to innovative solutions, whether in technology, management and, above all, knowledge. In the end, her message was clear: “without financial control, there is no sustainable growth”.
MAIN PLENARY – DAY 23/03
Techniques to increase sales
Thiago Reis, founder of the sales accelerator Growth Machine and author of the book “Demanda infinita”, presented valuable insights on techniques to increase sales. He highlighted the need to adopt a proactive approach, based on intentional attraction and strengthening relationships with potential buyers. He reinforced the importance of setting goals and building habits in the sales team, since “results are a consequence of the activities performed every day”.
He addressed the emotional aspects that influence the purchase decision. He explained how mental triggers such as authority, scarcity and social proof impact consumer behavior. And he emphasized the need for an efficient and scalable sales process, pointing out the main bottlenecks in demand generation. Technology was a central point of the lecture, with emphasis on automation tools and artificial intelligence in lead prospecting. “We have never had so much technology available at such affordable prices.”
Dafna Blaschkauer: “Leadership with High Performance”
Author of the bestseller “Power Skills”, Dafna Blaschkauer began her lecture by talking about the importance of self-leadership, emphasizing that, to lead teams, it is essential to first master oneself. Using practical examples from her career as an athlete and executive at companies such as Nike, Apple and Microsoft, she spoke about self-knowledge and the importance of developing focus and discipline, the basis of all skills.
Dafna also highlighted communication, resilience and other “power skills”, behavioral skills essential for the success of any leader. She emphasized the role of active learning and reminded everyone that “those who teach learn a lot”. For her, leaders must inspire, impact and influence their teams, always maintaining the ability to apply knowledge in a practical way, because “knowledge not applied is knowledge wasted”.
TikTok as a digital showcase
“For content to work on TikTok, it has to look like TikTok – not an ad.” With this statement, André Vernareccia, the platform’s strategic partnerships manager, revealed the importance of native language to generate engagement and conversion. “Content that speaks authentically to the audience creates a genuine connection, which results in greater purchase intent.”
In addition to exploring the platform’s most popular trends, such as unboxing and point of view (POV), he recommended the production of short videos, with creative transitions and the strategic use of audio and video, noting that tutorials are especially effective. He also highlighted how brands can act at all stages of the sales funnel, taking advantage of the power of entertainment. Finally, he suggested that retailers and small entrepreneurs join forces with content creators or, better yet, become influencers in their own segments.
From small seller to official importer
Gustavo Lopes, founder of Empório do Celular, shared the mistakes and successes of his career in the lecture “From small seller to official importer: how to build partnerships with brands”. He recalled the challenges of the beginning and highlighted the strategic shift that led him to earn more than BRL180 million in 2024. “At a certain point, despite earning a lot, I was accumulating losses. I discovered that revenue is not profit”, he said. From then on, he restructured his financial management, adjusting pricing, logistics and tax regime to ensure profitability.
With an import office in China and official distribution of brands such as 1Hora, Realme and Huawei, Gustavo emphasized the importance of formalizing and building a strong brand, based on quality and reliability. For him, the key to success lies in rigorous financial management and the strategic use of data. “We make decisions every day, and data is our best ally.” He also warned about the risks of the gray market and emphasized the value of strategic partnerships with big brands, which can drive business to new levels.
ARENA MOBILE TALKS – March 23
Transparency in the repair sector
Fábio Poe, an iPhone specialist and digital content creator with thousands of followers, gave a talk entitled “Successful technical assistance: how to become accredited with Apple and buy original parts”, highlighting the importance of transparency and professionalism in the repair segment. In his presentation, he explained the difference between original and aftermarket parts and detailed the accreditation process so that retailers and technical assistance centers can purchase components directly from Apple.
According to the businessman, accredited companies have access not only to certified parts, but also to official training and tools, reducing risks and ensuring a higher quality service. “Transparent business, in which the customer knows what they are buying, conveys credibility and has a greater chance of success.”
Culture and engagement as the foundation
Marcio Gleison, founder of Ibeize, shared his vision in the lecture “The path to engaging your team and achieving results”. With extensive experience in the cell phone, accessories and assistance segment, he showed how a strong organizational culture can align employees’ objectives with those of the company. “Corporate culture makes employees want the same thing you do”, he stated. For Marcio, defining the purpose of his store from the beginning – to be the best in the segment in Ceará – was fundamental to attracting and developing a high-level team and establishing the values that support the business.
He also gave practical tips on how to cultivate a good relationship with the team, emphasizing the role of the team in the company’s growth. “Business owners need to see their employees as their first customers, ensuring that they are motivated and engaged.” His trajectory and experience in people management have inspired other entrepreneurs to improve their businesses and achieve more consistent results.
Strategy and technology to boost your business
João Kissel, a mobile entrepreneur and mentor, discussed his strategies in the lecture “Mobile sales funnel: how to turn clicks into money”. He talked about paid traffic to attract leads and gave practical tips to keep customers engaged in online service, strengthening sales through the WhatsApp channel. He also highlighted the role of CRM in boosting business, demonstrating how automation can optimize processes and drive growth.
With a direct and objective approach, João emphasized that management is still a major challenge for small retailers. According to him, the use of accessible technologies generates personalization, cost reduction and increased sales. “In such a competitive market, investing in automation can be the difference to achieve significant results.”
AI applied to cell phone stores
Bruno Mendes, founder of iFix, brought an intriguing view on entrepreneurship in his talk “Entrepreneurship with intelligence: how to break free from tradition and create new paths”. Sharing his journey, the engineer highlighted how strategic thinking drove him to transform a small technical assistance company into a robust ecosystem, expanding his operations with the creation of companies such as Forward and Devia, until the consolidation of Grupo Ayres. His focus has always been on innovation and building scalable businesses.
For small entrepreneurs who want to take this leap, Mendes gave a tip: adopt a growth mindset, generate real value for customers and offer the right tools for employees to perform. “Strategic thinking is knowing how to align yourself with those who have skills that complement yours and help you grow”, he said, reinforcing the importance of partnerships for business success.
IA aplicada às lojas de celulares
Maycon Richart, founder of Mercado Phone, highlighted in his talk “Management for smartphone stores” the importance of professionalization and technology for retailers in the sector. He presented the features of the management system developed by the company, which integrates inventory, tax module, reports and marketplaces. The big news, according to him, is artificial intelligence in the after-sales process, automating messages to reactivate the customer base and build loyalty. “It is clear that those who do not keep up to date will be left behind.”
He highlighted the relevance of CBM for the sector, bringing together a highly qualified audience of cell phone retailers. In addition to presenting innovative products and solutions, the event provided opportunities for networking and the exchange of experiences between business owners and specialists. “The main pain point for retailers is the lack of planning, and a system like Mercado Phone can be the key to optimizing processes and increasing profitability.”
EXHIBITORS
2026 edition will be extended to three days
In its first edition, organized by the Grupo Eletrolar All Connected, the event brought together importers, retailers and service providers.
by Gustavo Sumares e Raphael Calles
The third edition of the Convenção Brazil Mobile (CBM) was the first organized by the Grupo Eletrolar All Connected. It took place in the Distrito Anhembi last March and occupied an area of 10 thousand sqm. It has consolidated itself as a business and knowledge platform for retailers of all sizes.
Carlos Clur, president of Grupo Eletrolar All Connected, highlights that cell phones are the best-selling electronic device in the world and that their market continues to expand, with constant product innovations. “We understand that an event exclusively for the mobile sector allows us to better explore its opportunities, covering products and services related to the category.”
With a focus on growth and internationalization, CBM announced that the next edition will be expanded to three days in 2026, from March 20 to 22. The expansion reinforces the event’s commitment to bringing the retail community even closer to the mobile universe by showcasing products and content that help generate more business.
1HORA
Company focuses on expanding franchises and technical training.
1Hora has been gaining ground in Brazil with a franchise model focused on technical assistance and the sale of accessories. “Our idea is to professionalize a market that is still very informal. We provide training, standardization and a strong brand identity,” says Julio Moraes, the company’s executive director.
With 14 stores in operation and focused on expanding to the Northeast, the brand offers technical support, training and an exclusive distribution center. “We have a complete line of tools, parts and accessories, as well as consultancy support to help franchisees grow safely,” explains Julio.
The company also promotes actions focused on the consumer experience. “Our motto is: the customer comes in with a problem and leaves with a solution. This applies to repairing a cell phone or buying an accessory. This care for the journey makes all the difference,” highlights the executive director.
AGI WHOLESALE
Distributor intends to bring goods to Brazil to attract customers.
Laptops, smartphones and tablets are some of the products that AGI Wholesale sells as wholesaler. The company leaves the goods in the United States for collection and its customers can pick them up whenever and wherever they prefer. “The M1 MacBooks sell a lot, as do the gaming laptops, which have great margins,” says Sebastian Aguero, the company’s international sales representative.
The wholesaler recently entered the Brazilian market and has high expectations for the coming months. It intends to bring part of its goods to Brazil to facilitate trade with local customers. “If we can bring the goods here, I think sales will be very good,” comments Sebastian.
Sebastian Aguero, international sales representative
AGÊNCIA POWER
Company helps those in the mobile market to become professionals.
Agência Power offers consulting and advisory services on social medias and paid traffic for companies in the mobile sector. “I had a retail store for six years and a wholesale store for five years, and with that experience, I set up the agency,” says Murillo Pinna, co-owner of the company, which has been standing out for the services it offers.
“It has always been a booming market and will continue to be because everyone here has at least one cell phone in their hands,” says Murillo. However, he emphasizes the need for companies to become more professional as a challenge in the current scenario. “If they don’t build processes and don’t have good people management and engaged teams, they won’t establish themselves.”
Murillo Pinna, co-owner
AIWA
Investment in its own design, local engineering and nationalized marketing.
Nationalization is its main competitive advantage. It develops its products based on the preferences of Brazilian consumers and has an engineering laboratory in the country, its own design and local marketing strategies. “Everything is thought out and tested here. We are committed to creating products that speak to our audience, our tastes and our reality”, says Giovanni M. Cardoso, founder of the Grupo MK, which owns the AIWA brand.
At CBM, the company highlighted the launch of the Boombox Plus BBS-01-B, with 200 W RMS of power, autonomy of up to 30 hours and a three-way sound system — with drivers for bass, mid and treble. The model connects via Bluetooth 5.3 and has full control via an app, with personalized equalization and Boost function, which enhances bass and allows the user to adapt the box to their musical style.
In addition to technology and performance, AIWA seeks to create closer ties with consumers, especially in a market full of international brands. “We want customers to recognize AIWA as a true Brazilian brand with high quality,” says Giovanni.
ALASKA TECH STORE
Store sees artificial intelligence as a short-term challenge for smartphone manufacturers.
Alaska Tech Store offers electronic devices to the Brazilian market, including cell phones, tablets, monitors, drones and video games. Eduardo Pereira, the company’s CEO, says that smartphones have become the flagship product. “Cell phones are broad, infinite. If you don’t have one, you have two,” he jokes.
Eduardo believes that, although the cell phone market is currently going through a “lukewarm” period, it should soon become stronger. One challenge for the short term is the incorporation of artificial intelligence (AI) features into devices. “All cell phones will have to keep up with AI to remain on the market,” he says.
Eduardo Pereira, CEO
ATLÂNTICO ELETRÔNICOS
Importer of iPhones and perfumes sees the pace of the market as the main challenge.
Atlântico Eletrônicos has two major business segments: imported pre-owned iPhones and Arabic perfumes. The company’s focus is on Apple smartphones, but the perfume segment has been a highlight recently, according to Youssef Hassan Beydoun, the company’s manager. “About four or five months ago, the product exploded all over Brazil.”
For him, the Brazilian market heated up after Carnival and is now in a good moment. The main challenge in the current scenario is to keep up with the pace of changes in consumer behavior. “We always have to innovate. It’s not just from year to year, it’s from month to month,” he says.
Youssef Hassan Beydoun, manager
ASSISTÊNCIAS LUCRATIVAS
Company helps technical support services become more professional and increase revenue.
Serving more than 300 clients in Brazil, Assistências Lucrativas is a digital marketing agency focused on technical support for electronic devices – from cell phones to drones. Among the services provided by the company, owner Thiago Noronha highlights paid traffic consulting. “We have a unique methodology and clients earning more than BRL100,000 per month with this service,” he says.
In Thiago’s view, the current market moment is one of refinement: after a boom in recent years, it has been consolidating around support services that have managed to differentiate themselves. “The challenge is to become more professional by having teams, processes and management,” he comments.
Thiago Noronha, owner
AMET
Invests in cutting-edge technology accessories for smartphones.
The mobile market in Brazil is strong and protecting cell phones is a priority, says Cliford Oliveira, CEO of AMET. “Today, cell phones are an asset. If they break, consumers lose time and money. Our focus is to offer peace of mind through screen protectors with a screen guarantee, military-certified cases and fast chargers.”
At CBM, the company also highlighted its audio line, with Bluetooth headsets and headphones as sales highlights. In addition to connectivity solutions, the company invests in differentials such as accelerated charging, which allows a 50% charge in 30 minutes, and devices aimed at daily productivity.
With a national presence and headquarters in Minas Gerais, AMET combines efficient logistics and tax benefits. “We develop each product from start to finish with a focus on the needs of the consumer and the success of the retailer. Those who join AMET enter a complete ecosystem of training and strategy,” says Cliford.
ATENA
Brand focuses on protection, design and differentiation.
The mobile market continues to be one of the most promising in Brazilian retail, but it requires constant attention to consumer trends and demands. “That’s why we go to China every year to anticipate launches and bring solutions that really make a difference for retailers and users,” says Vitor Vasconcelos, from Atena’s sales department.
Among the products presented at CBM, the company focused on the strap cable, a cable that also works as a rope and can charge up to 100 W Macbooks. The item was designed with details aimed at the female audience and includes solutions to prevent damage to nails. It also exhibited films with an exclusive formula and a lifetime guarantee against yellowing.
With a strong presence in the iPhone protection segment, Atena closely monitors consumer behavior and positions itself as a solutions brand. “We develop each product to solve a real customer pain point. Our commitment is to always be at the forefront,” says Vitor.
ATLAS SISTEMAS ANTIFURTO
The company’s solutions allow smartphones to be displayed safely.
“Security for points of sale”: this is how Enori Emmert, commercial director, describes Atlas Sistemas Antifurto. Its main products are electronic locks for displaying, charging and securing electronic devices. The highlight is the AS105, which provides protection at an affordable cost. “It is widely used in the market, so it practically sells itself,” says Enori.
In addition to physical security, Atlas plans to launch applications in the near future. “In case of theft, the device locks itself until a password is used to remove the alarm,” explains the director. Innovations like this, in Enori’s view, should help the company achieve positive results.
Enori Emmert, commercial director
AURAFIT
The company’s wearables stand out for their screen quality and water resistance.
Aurafit offers wearable devices focused on the fitness market. For Lewis Liu, the company’s sales manager, its devices stand out for their AMOLED screen, with a high refresh rate, and water resistance. “In the Brazilian market, there are few smart watches that can be used for swimming, but ours can,” he says.
In the coming months, the company promises to add artificial intelligence technologies to its products, integrating tools such as ChatGPT and DeepSeek. These features, in Lewis’s view, should help Aurafit grow in Brazil. “So far, there are not many Chinese brands in our segment in this market, so this is a good opportunity for us,” he says.
Lewis Liu, sales manager
CAPINHAS NO ATACADO
Content and management are the distributor’s strategies.
The company participated in CBM with a proposal that went beyond selling products. “Our focus here is to offer knowledge. We brought legal tips, management and mini lectures to help retailers structure themselves. There’s no point in buying well if the store goes bankrupt during operations,” explains Caio Davanso, CEO of the company.
The company’s operations involve multiple brands and categories of accessories. For Caio, the difference lies in the way retailers organize themselves. “Those who know how to take advantage of the current economic moment will make a lot of money. The expectation is for a very good year, especially with the incentive to credit, which should boost retail.”
One of the biggest challenges in the sector is the low adoption of technological tools by retailers. “Many still don’t use CRM efficiently. The secret is to build customer loyalty and not just chase new ones every day. The technology is already available. We just need to take advantage of it,” he says.
CEOPAG
Personalized service and national technology.
The company participated in CBM with the aim of strengthening ties with partners and expanding knowledge about its solutions. “We have national technology, a focus on humanization and excellent service. Our difference is our relationship with the customer”, says Fontoura Nabuco, co-founder and commercial director of the company.
The company offers POS terminals, applications and management systems aimed at micro and small entrepreneurs, in addition to complete solutions for the cash register. “We want to democratize access to technology and help retailers sell more and better”, says Fontoura.
With headquarters in Brazil and a growing presence in the electronics retail sector, CEOPAG’s competitive advantage is its consultative and close model, says the executive. “We understand the retailer’s pain points. That’s why our mission is to offer a simple, functional solution with constant support.”
DAPON
Balancing price and sophistication is a challenge in today’s market.
A Brazilian company that represents major Chinese electronics brands, Dapon brought products from Baseus, Ugreen, QCY and GameSir to the CBM. It has a broad portfolio, which includes everything from power banks and headphones to gaming peripherals.
“They serve people who work in noisy environments very well, as well as neurodivergent people with hearing sensitivity,” explains Tailís Redondo, the company’s marketing manager. QCY’s active noise-canceling headphones are the main highlight.
Tailís says that consumers are still looking for a good price, but they prefer durable products that meet their needs with more sophistication. “The current challenge for the market is to balance these two demands.” Even so, she sees the current moment in the electronics segment as “extremely heated,” mainly due to the growing role that smartphones and connected devices have in our daily lives.
Tailís Redondo, marketing manager
DEJI
Anatel approval is a differentiator for the company that sells batteries.
With factories in China, Deji offers Anatel-approved batteries for Apple, Samsung, Xiaomi, Motorola and other smartphones. Alexandre Susyn, the company’s director, says that this approval is essential for Deji and its partners. “Our market is still very informal, so this approval is our main differentiator.”
In Alexandre’s words, Deji has been selling at a fast pace, and the outlook is for it to continue growing in the coming months. “The mobile market in Brazil is only growing, there is an opportunity to grow even more and, thus, reach other places that we have not yet reached,” says the director.
Alexandre Susyn, director
DP CONSÓRCIOS
Broker firm emerges as an alternative to credit lines during high interest rates.
DP Consórcios defines itself as the first broker firm to sell consortia to Brazilians living in the United States. According to Daniel Pedro, the company’s CEO, its product is a “new leasing”: “not only with the idea of acquiring something, but also with the idea of using the leasing as an investment,” he says.
For him, the leasing market is going through a great moment. “When the Selic rate is high, the demand for leasing is high. People are looking for an alternative to a credit line,” he explains. In this sense, the CEO sees the main challenge as educating businesspeople about the advantages that these solutions can bring to the liquidity of their businesses.
Daniel Pedro, CEO
DR. FONES
Used device diagnostic tool seeks to expand its reach in Brazil.
Companies that sell used smartphones and smartwatches need to test the devices to assess their condition. That’s where Dr. Fones comes in. “We are one of the leaders in diagnosing used and refurbished devices,” says Noura Fazaz, sales manager. The company’s system is unique in that it allows up to 20 devices to be tested at the same time. The tests last 12 to 15 minutes.
“We want to expand our customer base in Latin America,” says the manager about her participation in CBM. In the near future, the company plans to expand its team to include more people who speak Portuguese, in order to strengthen its entry into the Brazilian market.
Noura Fazaz, sales manager
DEVIA
Holding company presented complete solutions for the mobile sector.
With a broad portfolio, ranging from film cutting machines to speakers and repair tools, Devia is betting on diversification to stand out in the market. “Smartphones are no longer a luxury. They are essential. And this opens many ways to undertake business”, said Samuel Soares, representative of the brand.
The holding company brings together different brands under its umbrella: Devia, Hi-Future, Forward and Oficina do Smartphone, which integrates all services and products into a complete business model. “We have solutions for retailers to sell and also provide services, with their own equipment and training”, he explained.
In Samuel’s opinion, the main challenge in the sector is competitiveness. “The opportunity lies in offering a differentiated service and investing in the customer experience. That is what builds loyalty”, he concluded.
Samuel Soares, representative of the company
DXPRO / Coswheel
Electric vehicles are a sustainable and efficient solution for large cities.
DXPRO highlighted at CBM the growing trend of electric mobility as a viable and desired alternative. “Electric bikes have gained momentum. They are practical, economical and ideal for escaping the heavy traffic in capital cities,” says Filipe Salaroli, a company representative.
Among the highlights are models with attractive designs and technological resources focused on safety and autonomy. “The demand for electric vehicles has grown exponentially in the last year. Those who understand this change in consumer mentality will come out ahead,” he explained.
For Filipe, the opportunities are directly linked to consumer behavior, which seeks to save time, fuel and less stress. “It is a growing market with very attractive margins. The trend is to continue growing.”
Filipe Salaroli, company representative
ESCRITÓRIO CARLOS MARTINS
The consultancy aims to help mobile device merchants formalize their business.
The Escritório Carlos Martins offers tax and fiscal consultancy, with a focus on the mobile market, to over 300 Brazilian clients. “Our clients’ greatest gain is knowing what to do in this area to avoid any tax violations,” explains the company’s CEO and founder, Carlos Martins.
Although Carlos sees the Brazilian market as doing well, he says that “one of the biggest challenges is getting this market formalized.” He believes that white label solutions are an interesting alternative for merchants in this sector and is planning a trip to China in the coming months to get closer to suppliers.
Carlos Martins, CEO
EMPIRE COMPANY
Focus on quality and transparency in the resale of iPhones.
For about four years in Brazil, Empire Company has established itself as a distributor of pre-owned devices, focusing on classes A and A+. “Our difference is quality. Many people say that the product is original, but they exchange parts and casings. With us, what you see is what is in the device’s system,” says Erika Martinez, the company’s general manager.
Based in Dubai, Empire Company works exclusively with resellers and guarantees a high volume of devices through its own distribution network. “We work with partners who resell our products, which have undergone quality control and rigorous classification,” she says.
At CBM, the company took the opportunity to strengthen partnerships and highlight its positioning in the country, said Erika. “Brazilian customers are more demanding when it comes to quality than those in other countries, which challenges us to maintain high standards. That’s why we are growing in the domestic market.”
FÁBRICA DE PELÍCULAS
Innovation in films with applicators seeks to overcome e-commerce challenges in the category.
The company offers customized protective films for cell phones. Its highlight at CBM was the films with applicators. “Today, stores don’t want to sell films online because they think the customer will have difficulty to applying them. So, we brought a film with an applicator so that they can do it themselves”, says João Pedro Nogueira, the company’s co-owner.
For João Pedro, the cell phone accessories segment is booming. “Retailers who only worked with selling devices are losing their margins and, in an environment like this fair, they learn about solutions beyond selling devices to add to their business”, he believes.
João Pedro Nogueira, co-owner
FORMIDIA EMBALAGENS
Company focuses on custom packaging for accessories and pre-owned iPhones.
Formídia Embalagens offers custom bags and packaging for covers, screen protectors and other accessories for iPhones. According to the owner, Gerusa Silva, the main highlight is the packaging for pre-owned smartphones. “They greatly improve the quality of delivery compared to bubble wrap. They show the care you have for the customer,” she emphasizes.
For her, the segment is very hot, with several companies looking to improve. “Our opportunity is to increase the production of packaging for accessories, they are very popular,” she says. In her view, customizing the delivery of these products greatly increases the customers’ perception of value.
Gerusa Silva, owner
FLEX WHOLESALE ELETRÔNICOS
Distributor invests in a variety of brands and personalized service.
Flex Wholesale Eletrônicos highlighted its positioning as a multi-brand distributor focused on agility and reliability. “We work with big names in the market and offer a strategic portfolio that serves everyone from local retailers to large chains,” says Jonathan Staufer, the company’s co-owner.
Based in Brazil, the company focuses on direct relationships with retailers, consultative service and fast delivery. “We have a structure designed to provide flexible service. We are close to the customer and understand local needs,” he says.
The company continues to work to expand its operations throughout the country, focusing on optimizing logistics processes and diversifying the product mix, according to the needs identified in the different regions of the retailers.
FONE NINJA
Brand focuses on high-turnover products and youthful design.
With strong appeal at the point of sale and a focus on affordable headphones, Fone Ninja highlighted its irreverent positioning. “Our audience is young and seeks products with cool design, good sound quality and fair prices. We deliver all of this with identity”, says Vitor Andrade, the company’s sales head.
Fone Ninja invests in attractive packaging, direct communication with the end consumer and a mix of products with high turnover. “We have headphones, cables and accessories that sell quickly and bring returns to the retailer. The secret is to understand what moves off the shelf quickly”, says Vitor.
The company also invests in partnerships with distributors and presence at events to consolidate its brand. “We want to be remembered as a fun, affordable and reliable brand. This is just the beginning”, guarantees the sales head.
GLOBAL PHONE SOLUTIONS
Company seeks to gain space in the Brazilian market.
Global Phone Solutions is a distributor of smartphones, tablets and mobile device accessories. Headquartered in Florida, it sells products in the United States, the Caribbean and Latin America. In Brazil, its products have a local warranty. “We want to enter the Brazilian market more aggressively”, says Juan de la Rosa, senior account manager.
In the short term, the company is betting on Samsung’s Galaxy S25 Ultra. “It’s a device that gives the end user a lot of access to artificial intelligence resources”, says Juan. In his view, the integration between devices should lead more and more people to have several devices from the same brand, which promises to boost sales.
Juan de la Rosa, senior account manager
GLOBAL CELL TECH
The company highlighted its rigor in classifying used iPhones.
It displayed its line of new and used iPhones, classified as levels A, B and C. The company’s priority is to maintain quality and customer relationships. “Each product is released in perfect condition, and we offer a warranty or credit for replacement in the event of any problem,” says Tony Zhang, general manager of Global Cell Tech.
The company is certified by R2 and buys devices directly from carriers such as Verizon and T-Mobile in the United States through auctions. “We are authorized recyclers, which allows us to acquire large volumes with provenance and security,” explains Tony.
Based in Miami (USA), Global Cell Tech concentrates 80% of its sales in Latin American countries, especially in Brazil, whose market is growing, says the executive. “The company’s participation in events such as CBM is essential for gaining new partners in the region.”
GOSHEN LAND
Importer and distributor offers high-turnover products to mobile retailers.
Focused on logistical efficiency and products with good margins for retailers, Goshen Land imports and distributes smartphone accessories. “We work with brands that deliver quality and excellent value for money. This is essential for small and medium-sized retailers, “says Bruno Berrios, a member of the company’s sales team.
According to Bruno, Goshen Land values point-of-sale support and commercial flexibility. “We are here to make things easier for retailers. Our success depends on the success of those who are selling.”
The products offered include chargers, cables, stands, and audio items. The company also relies on partnerships with regional distributors and close customer service to ensure agility in replenishing stock.
GSHIELD
The company stands out for its innovation and exclusive design.
It participated in CBM with the aim of highlighting its new line of covers with proprietary design and premium finish. “Our mission is to bring exclusivity. We created our own molds, with real protection, high-standard finish and attention to detail”, explains Gabriel Martins, director of GShield.
According to him, the mobile market is increasingly demanding. “The Brazilian consumer wants a good product, with style and durability. That is what we seek to deliver with the GShield Prime line.” The company’s portfolio includes laser-cut and assisted-application protective films.
In addition to products, the company focuses on its digital presence and connection with retailers, with constant content on Instagram and participation in trade shows. “The relationship with partners is the main pillar for the brand’s solidity”, says Gabriel.
HOCO
Brand focuses on diversifying its accessories and on quality.
With a complete line of headphones, smartwatches and protective items for mobile devices, HOCO is betting on innovation as the key to growth in the Brazilian market. “We see CBM as an opportunity to reinvent ourselves. Retailers need to understand their audience and create a strategy that works,” says Fernando Wagner, sales representative for Gotup Group, which owns the HOCO brand.
Today’s consumers are more demanding, and this leads them to seek out qualified professionals and products with unique features, says Fernando. “Today, customers ask about warranties and packaging, and want real quality in what they buy. That’s what we try to deliver.”
At the event, the company reinforced the importance of thinking beyond the product and adapting its offering to meet the needs of its audience. Investing in accessories such as high-performance headphones and functional solutions strengthens its presence in an increasingly competitive market.
HONOR
A premium line that is durable, foldable and equipped with AI.
The brand is betting on the combination of innovation, durability and artificial intelligence to conquer the Brazilian market. “There is a strong trend towards AI functions that make routines easier, in addition to the desire for devices that offer safety and longevity of use”, says Eduardo Garcia, DL’s commercial director for the Honor operation in Brazil.
At CBM, the HONOR Magic Series line was presented. The highlight was the HONOR Magic V3, an ultra-thin foldable device with high performance, ideal for multitasking. The launch of the HONOR Magic7 Lite is scheduled for this semester, which is super-resistant to falls, water, dust and heat, has a long-lasting battery and AI tools.
The brand’s strategy in Brazil aims to customize the offer according to the regional consumer profile. “The challenge is to understand what the public really wants. What we will soon see is a revolution in smartphone features. Companies that know how to deliver this with precision will have great acceptance”, says Eduardo.
HPRIME
A reference in screen protection, the brand reinforces innovation and relationships.
Present in the market for over a decade, it presented its line of films and protection solutions for the mobile segment. “Our focus has always been on quality. We work with the most modern cutting, gluing and durability”, says André Bonato, sales representative.
Among the products, the highlights are the hybrid film models, 3D films, solutions that include assisted installation and complete kits for retailers. “We don’t just sell a product, we sell an experience. The end customer feels the difference and so does the retailer”, says André.
The company also stands out for its support for partners and its after-sales performance. “Our team is always in contact with retailers, listening to feedback and adjusting processes. This is what sustains the market’s trust in Hprime.”
HK REFURBISHED STOCK
Company focuses on wholesale sales of pre-owned iPhones in excellent condition.
HK Refurbished Stock sells refurbished smartphones wholesale. “We have the highest quality refurbished products on the market, with original parts. We only replace the exterior,” says Gabriel Andaluz, the company’s commercial director for Latin America. “If you need a thousand, two thousand, four thousand in new condition, we can meet your needs,” he adds.
Samsung and Apple devices are the best sellers, although this varies by region, according to the director. “The difficulty we have today is explaining that it is a unique product that has already proven to be highly appreciated by resellers. But I am sure that, with the help of events like CBM, it will be much easier,” he comments.
Gabriel Andaluz, commercial director for Latin America
HREBOS
Accessories company focuses on retail and focuses on customizing its products.
Hrebos sells smartphone accessories, such as cables, chargers, microphones, stands and much more. Products can also be customized with the brand and logo of client stores. According to Marcelo de Paola, commercial director, the company seeks to stand out in this market by offering “very high quality at a very low price”.
In the short term, Hrebos intends to continue having retailers as its main target audience, focusing on customization and the balance between price and quality. “The market is heating up, and those who align themselves with quality or more customized products will be able to differentiate themselves from the competition”, says Marcelo.
Marcelo de Paola, commercial director
HUBCLASS
Solutions that help retailers increase their sales conversion.
“An ecosystem of solutions for the mobile market” is how Alex Lemos, founder, describes Hubclass. It includes financial solutions, an educational product and marketing consultancy, which was the company’s highlight at CBM. Its goal is to help retailers generate more leads and increase their conversions, increasing sales and profitability.
Alex sees that today the market is saturated with amateur retailers, which creates a challenge. At the same time, this scenario represents an opportunity for those who are willing to invest to stand out from the competition. “You have the opportunity to differentiate yourself and offer an operation that stands out from the curve,” he concludes.
Alex Lemos, founder
IFRAMES
Selling frames of disassembled iPhones started as a hobby and turned into a business.
iFrames is a company that sells art. They are disassembled iPhones, with their parts organized and framed in a way that highlights the beauty of the components in a frame. According to Hadi Abbas Elzein, CEO, the idea came from his father, who arrived in Brazil 20 years ago and collected Apple devices. “It started as a hobby, something I did for fun,” he says.
The recently launched iPhone 3GS frame is one of iFrames’ highlights. Hadi`s next plans include selling outside of Brazil and automating the sales process to make the company more efficient. “If you`re young and have a passion, go after it, there`s nothing to lose,” recommends Hadi.
Hadi Abbas Elzein, CEO
Implastec
Manufacturer of supplies seeks to overcome Brazil’s dependence on imported goods.
With 42 years in the market, Implastec is one of the few Brazilian companies that manufactures electronic products and supplies for cell phone maintenance. The company’s standout product at the CBM was a micro soldering flux for smartphones. “Today the market is very dependent on American flux imports, and no one else in Brazil has managed to develop it,” says Carlos Toledo, the company’s commercial and marketing director.
“At the beginning of this year, the market for cell phone supplies grew exponentially,” says Carlos. He sees Brazilian consumers increasingly motivated to make consumption and business decisions based on information from their social circle. For this reason, Implastec has been investing in advertising through influencers and included its participation in the CBM in this same area of investment.
Carlos Toledo, commercial and marketing director
INOW
Electric bicycles are a profitable and sustainable alternative.
INOW presented a line of electric bicycles during CBM as a more practical and profitable alternative for urban mobility. “It is a market that is changing lives. With an electric bike, you save money, get around easily and still operate in a growing segment”, explains Samuel Soares, representative of the brand.
With an innovative design and features such as NFC for locking, alarm and extendable seat, the V70 model was one of the highlights. “It is a solution designed for the Brazilian reality. It offers safety, technology and a great financial return for the retailer”, he adds.
Samuel highlights that the traditional mobile market is increasingly competitive and with tight margins. Therefore, electric bicycles can offer margins up to six times higher, since they are a product with high demand and less competition.
Samuel Soares, representative of the company
INOVAPAY E ESCRITÓRIO CARLOS MARTINS
A partnership between technology and legal advice focuses on the formalization and efficiency of small retailers.
The union between Inovapay e Escritório Carlos Martins has brought CBM solutions for the professionalization of mobile retail. “We provide formalization, legal advice and complete support to small entrepreneurs,” says Fernando Talarico, CEO and founder of Inovapay.
The purpose is to offer structure and security to those who want to leave informality or aim for solid expansion. “We have accessible accounting plans, specialized consulting and a support network to help retailers grow in a structured manner.”
At CBM, the companies highlighted the importance of training and comprehensive support for retailers. “Our job is to think of retailers as entrepreneurs. To do this, we provide the right legal, financial and technological tools for each stage of the business,” explains Fernando.
KODAK
Betting on instant cameras connected to smartphones.
Kodak sees a transformation in the mobile market. With less innovation in devices, the focus is to migrate to accessories and devices connected to digital life. “Life revolves around mobile devices. More and more devices are connecting to the processing power of smartphones,” says Fernando Perfeito, the company’s sales and marketing director.
Its highlight was the Kodak Mini Shot Retro, a digital instant camera with a built-in Bluetooth printer. Available in models 2 (2×3 photos) and 3 (3×3 photos), it prints images directly from the cell phone or the camera itself. Another launch was the Kodak Printomatic Barbie line, with adhesive photos and waterproof technology.
The brand also attests to a change in the consumer profile. “We are experiencing the end of popular smartphones, with a reduction in the number of launches. This poses a challenge to traditional retail and an opportunity for brands of accessories and digital equipment, especially in more capillary and specialized channels,” says Fernando.
LFE DISTRIBUTION
Distributor offers cryptocurrency payment option to stand out.
LFE Distribution is a distributor of technology products, mainly new and second hand smartphones. “Currently, Apple products are the ones that bring in the most revenue, as well as Samsung products,” says CEO Sonny Manwani. More recently, Starlink products have also been standing out, according to him. The company participated in CBM hoping to find more Brazilian partners for its business.
The company’s perception is that the Brazilian market has been accelerating after a slower start to the year. “We see many customers having payment difficulties. So, we offer cryptocurrency payment options and reduce our margin to lower prices,” says Sonny.
Sonny Manwani, CEO
MANU TELECOM
Company allows businesses to increase their revenue by offering mobile phone services.
Anderson Luis Nagel, founder of Manu Personalize, says that the best way to describe the company’s service is as personalization for mobile phone operators. “We look for entrepreneurs who want to increase their revenue from their customer base by creating their own mobile phone brand,” he explains.
The operators use the structure of TIM, with whom the company has a partnership. Plans can be made every day of the week, with 24-hour service. “Our market has been growing,” says Nagel. Malu Personalize has more than 100 brands on the market and believes that it can increase this number as more businesses understand the benefits that this service can bring.
Anderson Luis Nagel, founder
MAYWEI
Distributor sees optimistic outlook despite uncertainties in the global economy.
Based in Miami, Maywei is an iPhone distributor focused on the Latin American market. From the beginning, according to Felix Matos, international sales director, the company’s distinguishing feature has been establishing trust with consumers. “We focus on quality, price and warranty,” he says.
The company realizes that the global market is going through a turbulent time, but it is still very positive. “Even if there is a global recession, telecommunications and food will continue to sell well,” he says. Today, its main challenge is to enter the Brazilian market. Therefore, it intends to establish a more aggressive presence in the country in the coming months.
Felix Matos, international sales director
MERCADO PHONE
A specialized management system for cell phone stores helps retailers sell more.
According to its founder, Maycon Richart, Mercado Phone is a management system aimed at smartphone stores. “We serve the public of cell phone stores, repair shops and technical assistance”, he says. The platform offers everything from management resources to a CRM (customer relationship management system). Maycon highlights the personalized support and automation of after-sales processes as differentiators of his solution.
In the view of the founder of Mercado Phone, retail is currently going through a time of uncertainty. This represents both an obstacle and an opportunity for the company. “Our challenge is to help stores stay open and sell more and more”, says Maycon.
Maycon Richart, founder
NSYS GROUP
The company has software and robots to assess the condition of used cell phones.
The Nsys Group offers software and robotics solutions for smartphone resellers. It brought its quality control software for used devices to CBM, which allows it to assess their condition to determine their resale value. “We also offer a robot that performs the same services as our software, but in a completely automatic manner,” says Daniel Larionov, senior sales executive.
The group came to Brazil seeking to grow in a market that has proven to be profitable. “We have already worked with large companies here, but we see that the market is growing a lot, both here and in Latin America, so we want to see where else we can go,” says Daniel. The company sees the speed of the smartphone market as an inexhaustible source of opportunities and, soon, intends to expand its solutions to also serve the notebook and iPad markets.
Daniel Larionov, senior sales executive
OBLI
Specializing in technical assistance, the company invests in training.
OBLI positions itself as a strategic partner for retailers that work with technical assistance. “Our focus is on after-sales. We have tools, displays, batteries and everything for retailers to solve customer problems efficiently and with margin,” says Fernando Peron, the company’s marketing manager.
Since training is its greatest differentiator, OBLI invests heavily in this, says Fernando. “We offer courses, tutorials and technical support. We know that the technical side of the mobile market is full of challenges, and we are here to support retailers.”
Based in São Paulo, Brazil, the company works with a variety of brands and emphasizes the importance of fast service. “Customers want fast results. We work to ensure that business owners have the right products at the right time,” says Fernando.
One Safe
The company is the only one in the world to offer iPhone cases with a warranty on the back glass.
One Safe’s proposal is not only to sell premium accessories for iPhones, but also to help technical assistance companies grow. “The company is the only one in the world to sell a case with a warranty on the protection of the device’s back glass,” says André Filippini, the company’s marketing assistant.
He emphasizes that the company’s cases are “accessories that have a good margin, that can structure the store well and, most importantly, convey credibility to the final customer.”
Both the protective case trade and the technical assistance segment are in a very positive phase, according to André. “We see, increasingly, that there is a search to move from amateurism to professionalization.” In his view, the most important factor for staying ahead in this market is focusing on people – customers and business partners – even more than on technological advances.
André Filippini, marketing assistant
PAYMOBI
The payment system by bank slip aims to serve customers with credit problems.
The PAYMOBI platform was created to allow retailers in the cell phone segment to sell their devices by bank slip. “It has the entire flow from issuing and sending the bank slip to the customer to the control”, says Hugo Luvison, CEO of the company. The difference lies in the system’s collection scale, which, in extreme cases, can intermittently block the device. This method can reduce default from 30% to around 5%.
Although Hugo perceives a certain slowness in the current Brazilian economy, this does not weaken the company’s market. “Our platform serves people who have credit problems. So, we are growing to meet this gap”, he explains. Soon, the platform intends to expand its operations to also serve iPhones – a request from several customers. Currently, PAYMOBI only serves Android devices.
Hugo Luvison, CEO
Peining
The company’s innovations include wearables, cases, backpacks and suitcases.
Peining showed a wide range of accessories for Android and iOS cell phones during the CBM. In addition to the power banks and chargers for which the company is already known, it brought cases, smart bracelets and even suitcases and backpacks for the safe transport of laptops. Trackers and protective cases for iPhones are the new products that the company presented at the event.
“There is a huge demand for quality, supplier guarantee and performance”, said Danilo Goes, the company’s commercial director. In his view, the smartphone accessories market is very buoyant and should continue to be favorable for companies that manage to exceed consumer expectations. “Today, people look for quality more than price”, he said.
Danilo Goes, commercial director
PHF
German company seeks new markets.
The German company PHF operates in the refurbished smartphone market. It not only repairs and refurbishes devices but also sells used components and devices. We have expanded significantly recently,” says Thomer Pidun, CEO of the company.
For him, the secondhand device market is currently experiencing a positive scenario. Therefore, the company wants to expand its reach to take advantage of this moment. “We want to discover new markets, that’s why we came here. We want to see what opportunities we find here, we are open,” says Thomer.
Thomer Pidun, CEO
QUARTT
Company bets on circular economy to strengthen the market for components and pre-owned devices.
Quartt provides parts and supplies to retailers and technical assistance for iPhones, mainly screens, batteries and glass. At CBM, it launched Ecoline, a new line of components. “It is more economical in price, it is ecological, because it has recycled packaging. The warranty is seven months”, says Rodolfo Rodrigues, partner and commercial director of Quartt.
Despite noticing a lack of liquidity and credit in the current market, Rodolfo sees a lot of potential in the coming months. “If you have a broken device, before you might have been able to buy a new one. Now, you might prefer to repair it or buy a pre-owned one, and this strengthens the ecosystem”, he comments.
Rodolfo Rodrigues, partner and commercial director
REALME
Artificial intelligence and high performance are the brand’s highlights.
It was during CBM that Realme had the opportunity to further reinforce its vision that smartphones are no longer just cell phones and have become personal assistants. “Today, we do everything through our smartphones. They need to have performance, intelligence and sophistication,” says Valeska Sousa, sales specialist.
At CBM, the Realme 14 Series and the GT7 Pro drew attention for features such as thermochromic design, Snapdragon 8 Elite processor and up to 512 GB of storage. “We were the first in the world to launch this processor. The GT7 Pro is our top-of-the-line gamer model,” highlights Valeska.
The company also recognizes the challenge of keeping up with consumer behavior and the rapid evolution of technology, says the executive. “Artificial intelligence is the big bet for the coming years, but it requires technical preparation and responsibility. We are vigilant in maintaining innovation without losing control.”
REFRESHED TECH
The Brazilian market attracts the company with opportunities in the pre-owned devices area.
The company sells pre-owned electronic products, especially Apple devices (cell phones and laptops) and Windows laptops, with a focus on the B2B market. “We are expanding to Brazil because we believe that the local market is growing a lot and, since we have very competitive prices, it is a good opportunity for both of us and the companies here”, says Andreia Abreu, community and sales manager at Refreshed Tech.
The iPhones were the main highlights shown at CBM, sold at different prices, depending on the degree of use, as well as original chargers from the company. Power adapters for computers are other important products in their portfolio. According to the manager, there is the possibility of expanding the offerings to suit Brazilian consumers. “We will have a great opportunity here in the coming years”, said Andreia.
Andreia Abreu, community and sales manager
ROCK SPACE
Compact solutions and exclusive design.
With continuous growth, Rock Space brought to CBM innovations in accessories and practical solutions for retail. “We presented a new version of our film cutting machine. More compact, it does not lose quality and is ideal for stores with limited space”, explains Hicham A. Hamze, director of the company.
Another highlight was the variety of covers with sophisticated design.“Exclusivity is one of our greatest deliveries. The retailer knows that he is offering something different to the end customer”, says the director.
The brand constantly invests in development. To this end, it maintains teams of engineers and designers working on new projects and following trends. “Our goal is to deliver innovation to the market”, says Hicham.
SG (TECNO E ITEL)
Brand strengthens portfolio of affordable smartphones for Brazil.
SG, responsible for the Tecno and Itel brands, presented its line of smartphones focused on cost-benefit. “Our goal is to offer devices with good performance, modern design and affordable prices. We believe in the democratization of technology”, said Cristiano Santos, who works in marketing at SG.
The company has a strong presence in emerging markets and is betting on Brazil as a strategic region for growth. The models presented offer robust features, with highlights including long-lasting batteries, good-quality cameras and fluid performance.
With active distribution and expansion plans for points of sale throughout the country, SG seeks to consolidate its brands with the Brazilian public. “We want to be remembered as a real option, with quality and local support. We are investing in this”, said Cristiano.
Cristiano Santos, marketing
SAGO WHOLESALE
Tariffs in the United States have encouraged a smartphone distributor to invest in the Brazilian market.
Sago Wholesale is a distributor of smartphones, including models from Apple and Samsung. For Anthony Gauthier, the company’s CEO, one of its distinguishing features is the fact that a large part of its inventory is in Canada. “We have iPhones 14 and 15, newer models that are less available on the market but are in high demand,” he says.
According to Anthony, tariffs in the United States have led the company to change its target markets. Sago Wholesale’s participation in CBM fits into this context, since it is now seeking to explore more markets in South America, where Brazil is located.
Anthony Gauthier, CEO
SHIELD
Operator helps foreign companies that do business with Brazil to process payments.
Shield is a company that allows processing international payments in USDT, a cryptocurrency pegged to the US dollar. The company’s CTO, Luis Carchi, says that a large portion of the company’s clients are based in Florida. “We help them accept payments from Latin America.” At CBM, the company sought to connect with other exhibitors to facilitate receiving payments from Brazil.
“Brazil is currently a big market for us. Many of our clients do business here, and Brazilians have adopted USDT more than other Latin American countries,” says Luis. In the near future, the company plans to expand the currencies it operates with, including the Real, to strengthen its presence in the local market.
Luis Carchi, CTO
SHOKAN
Cases and screen protectors are opportunities to explore a market at a booming moment.
Shokan defines itself as a company that sells protection. Its main products are iPhone covers and screen protectors. Its camera screen protectors, which protect the rear lenses of Apple devices, stand out. “Not just any brand offers this type of security,” says Rrobhnny Dantas, the company’s co-owner.
For the executive, the smartphone accessories market is limitless. “It’s a booming market that brings in a very good margin for resellers.” He also emphasizes that it’s a market in which new products emerge daily, so the company’s main challenge is to stay up to date.
Rrobhnny Dantas, co-owner
SIRISTEK
With its own methodology, the company focuses on selling pre-owned iPhones.
Siristek specializes in selling pre-owned iPhones in A and B conditions of use. “Our goal is to offer the best quality devices,” says Tailong Wang, the company’s president. He cites as a differentiator the fact that Siristek has developed its own methodology to test the condition of the devices, thanks to which less than 0.2% of its iPhones are returned due to malfunction.
The main reason for its participation in the CBM was to enter the Brazilian market, and the initial results were encouraging. Despite the rapid pace of change in the technology area, the president believes in the company’s ability to stay at the forefront. “Foreseeing the next changes is at the core of what we do, so this does not represent a challenge for us,” said Tailong.
Tailong Wang, president
SKAIKY
Affordable products with a strong identity.
With a striking visual and focus on affordable solutions, Skaiky is betting on a business model that combines competitive prices with products that appeal to young people. “Our mission is to make the digital world more accessible. We have chargers, headphones, cables and gadgets with good performance and affordable prices”, says Leticia Macedo, sales consultant.
Skaiky has expanded its retail operations with display kits, promotional materials and partnerships with regional distributors. “We understand the needs of small retailers and create solutions designed for fast turnover and customer loyalty”, says Leticia.
In this sense, in addition to the functional portfolio, Skaiky focuses on a consistent visual identity. “We have an easy-to-understand name, attractive packaging and products with personality. We want consumers to recognize and trust us.”
SOLATIUM
Insurance company highlighted insurance solutions that retailers can offer to customers.
It offers a series of insurance options, including coverage for cell phones, in partnership with Porto Seguro, which were highlighted in its participation in the CBM. It also sells devices to final consumers. “We are able to offer retailers a partnership and exclusive service through which they can add value and bring a huge margin to their store,” says Roberto Junior, sales executive at Solatium.
For Roberto, the circumstances in Brazil end up making this market booming. “There is a high rate of robbery and theft in large cities, and today the device has a high value for the customer, who uses it for work. Buying a new one is very expensive,” explains Roberto. For him, keeping up with technological innovations, especially around artificial intelligence, is essential in this segment to take advantage of new business opportunities.
Roberto Junior, sales executive
TELUS
Company wants to expand its presence in Brazil with competitive prices.
With over 10 years of experience in the new and refurbished iPhone market, Telus is reinforcing its growth strategy in Brazil. “We want to offer the best prices and quality in different categories of devices,” says Muhammad Sani Uddin, the company’s sales executive.
Telus works with three quality classifications (A, B and C) and offers warranties that vary according to the model. “For category A products, we offer a warranty of up to 30 days, which is already an important differentiator in our segment,” explains Muhammad.
“Our goal is to bring the brand’s global experience here, with good prices and the trust we have gained throughout our history,” highlights the sales executive. The company is betting on Brazil as a strategic market for its expansion and is optimistic about the growth of local opportunities.
TENFRONT
Platform aims to make data intelligence accessible to mobile retailers.
For Tenfront, the mobile market demands more than just good products: it requires management and organization to ensure results at the point of sale. “Retailers who only sell phones will be left behind,” says Sérgio Oliveira, the company’s executive. For him, diversification is the way forward, both in categories and in control tools.
At CBM, the company presented its management system focused on sales performance and team monitoring. The platform offers analysis by salesperson, best-selling products and reports that allow strategic decisions based on data.
The main novelty is the use of artificial intelligence to automate insights. “Investment in technology, such as AI, combined with store organization makes all the difference in profit and business longevity,” says Sérgio.
UMIDIGI
The company’s low-cost smartphones promise to boost the Brazilian market.
A Chinese smartphone brand, Umidigi wants to enter the Brazilian market. For CBM, it brought the Note 90 line of devices, with a 6.75” screen, 50 MP rear camera, and UNISOC T675 processor. Its main differentiator is the price. “We have cell phones starting at BRL450.00, ”says The Fox, the YouTuber sponsored by the brand.
In the company’s view, the Brazilian mobile device market should grow significantly in the coming months, driven in part by the introduction of Umidigi devices, which are competitively priced. “We are innovating a lot, there are a lot of new things coming,” says the YouTuber.
The Fox, YouTuber sponsored by Umidigi
VOLKERTECH
The company focuses on protecting mobile devices, focusing on TPU solutions.
Films and maintenance for mobile devices are Volkertech’s market. At the CBM, it highlighted its TPU film (thermoplastic polyurethane). “It is a material with excellent cost-benefit,” said Cassiano Moser, the company’s sales manager. “In our laboratory, we test the entire market, and this has proven to be one of the best films,” he added.
In Brazil, the current moment is one of opportunities for companies to dedicate themselves to offering good services and products. “Challenges are inherent to the market, and we must always be on the lookout for opportunities,” said Cassiano. With this in mind, the company promises new products and launches in the cell phone protection and maintenance segment for the coming months.
Cassiano Moser, sales manager
YGGY
The national accessory brand’s highlight is an iPhone screen protector with screen warranty.
At CBM, Yggy presented its line of premium smartphone accessories. The highlight was the Hype Shield screen protector for iPhones, which offers a screen warranty. “It’s a super-resistant screen protector that, in addition to the screen warranty, offers a refined finish, a precise edge and many other features,” says Saulo Esteves, the company’s director.
“We’ve noticed retailers opening up space for premium accessories, and our idea is to offer this close partnership,” adds Saulo. Thanks to its proximity to its customers and suppliers, the company feels it will be able to achieve its goals for 2025 despite the economic uncertainties in its market.
Saulo Esteves, director
WIWU
Technology, training and differentiated products for retail.
WiWU sees the mobile device market as a growing sector, but one that requires constant adaptation to new technologies. “We offer products with smart chips, GAN technology and resources aligned with artificial intelligence. Those who do not keep up with this evolution will be left behind,” says Abbas Zein, the company’s CEO.
At CBM, two highlights were the digital backpack with biometric lock (Master Fingerprint Lock) and the recently created WiWU corporate college. “Today, it is not enough to deliver a good product. You have to see the whole picture, and that includes the customer, the store, the salespeople and the entrepreneur. We monitor everything closely and help to form the team,” says Abbas.
The brand emphasizes the importance of accessible and cost-effective innovation. Its goal is to develop differentiated products that fit the consumer’s budget, without sacrificing quality. According to the company, this is the main challenge faced in the sector today.
XIAOMI
AI as a competitive advantage in the Brazilian mobile market.
Brazilian consumers are willing to invest in devices that make their routines easier, says Luciano Barbosa, head of operations at DL Eletrônicos, Xiaomi’s official distributor in Brazil. “There is a strong trend toward artificial intelligence functions that bring truly useful features to everyday life, and this should evolve substantially in the coming years.”
Its highlight was the Redmi Note 14 Pro+ 5G smartphone, which incorporates significant advances in AI. Among its differentiators are the ability to expand images, remove unwanted people in photos and use multiple cutting-edge features. “The camera has excellent quality and responds exactly to the growing demand of Brazilians for technology applied to everyday life,” says Luciano.
The real challenge lies in accurately reading regional demands. With devices well positioned in terms of performance, the expectation now is for a new stage in the mobile market, marked by a revolution in features. For the company, success will depend on the ability to translate these innovations into useful solutions that are well-targeted to the profile of each consumer.
ZAINO IPHONE
The search for upgrades should keep the iPhone market buoyant.
Zaino iPhone focuses on selling iPhones to Brazil. “We bring the product and also bring quality,” says Bruna Carvalho, the company’s director. At CBM, it offered customers a special deal, with a six-month warranty on the products sold. The best-selling models, according to Bruna, are the 14 Pro Max and the 13 Pro Max, due to the quality of their cameras and more affordable price.
For her, this segment is still buoyant than average. “People who buy iPhones usually like to upgrade they give away their device and get another one,” she says. Even so, she points out that macroeconomic factors could end up reducing sales in Brazil over the next few months.
Bruna Carvalho, director